The Making of “We Can Beat The Night” lyrics music video for Deuce & Charger
I’ve been very fortunate to have the opportunity to work on a lyrics music video for Deuce & Charger who released their single We Can Beat The Night on 4th December 2015.
Deuce & Charger are a London-based drum & base, breaks and grime music producers that met in Leeds, West Yorkshire.
The idea behind the lyrics music video is the constant battle between day and night, and the desire of people to stay out and enjoy life through dance and party.
I saw a lot of potential for animations in the single’s cover.
My main intention was to depict the transition between day and night and vice versa as a conflict because the music and the fun stop when the sun rises and people have to go home. I created that transition drawing on the parallax effect featured in most contemporary website designs.
My intentions behind the lyrics, written in Deuce & Charger’s cool grungy font, were to show them in a clear visible way that accentuates the actual lyrics in the track, and also create a bit of hierarchy as the song goes from verses to bridge and then to chorus.
As a whole, I wanted to create a repeating cycle of day-to-night transitions that build up creating expectations in listeners as the tune goes on.
Music by http://www.deuceandcharger.com
Motion Graphics Design by http://www.vladdimov.com